MILWAUKEE, Wis. (WRN) — Your face can be your ticket into American Family Field this coming baseball season.
The Milwaukee Brewers will conduct a test run of new facial recognition technology at two of the stadium’s gates. Brewers president of business operations Rick Schlesinger says scanning cameras will be at the home plate and third base entrances. The team hopes the innovation will shorten waits for fans entering the stadium.
Fans who choose to use facial recognition will need to load a selfie into the MLB Ballpark app on their phones. Those who choose not to will still be able to scan tickets downloaded onto their phones.
Last season, seven MLB teams used facial recognition technology at their parks.